services

Innovation Adoption

Great agtech solution launched in market one. Job done? Not quite.

Significant advances in agricultural technology and innovation are being made internationally; however, the arrival of the innovative technologies to a specific market and sector can be slow, especially if that market is relatively small or suffers from other barriers to entry for international innovations such as distance from core market, regulatory hurdles, uncertainty about a viable commercial model or language barriers.

The result is that farmers and agribusinesses in this market gain access to innovations years later - or not at all - and subsequently miss out on the opportunity to increase their on-farm productivity, efficiency and sustainability. With agribusiness margins ever tightening, lack of access to new solutions negatively impacts that industry’s ability to overcome challenges and their overall competitiveness, profitability and resilience.

Beanstalk closes the adoption gap by working both sides of the equation at once.

For innovators, we shape markets, structure partnerships, and connect technology to the right customers, channels and capital, turning a good product into one that scales.

For adopters, we build the commercial case, the capability and the confidence needed to bring new technology on-farm or through the supply chain, so adoption sticks rather than stalls.

It's the difference between a technology that gets funded and one that gets used by farmers everywhere. Beanstalk ensures agtech innovation doesn't just launch, it scales across markets.

Innovation Adoption Services

Tap into Beanstalk’s expertise with support designed to directly address the agtech adoption challenges you’re facing.

  • Beanstalk helps start-ups, scale-ups and agribusinesses with a commercially proven product to enter a new market and materially increase the likelihood of success. We de-risk new market entry by assessing the market potentialand building a rapid understanding of the market, product-market fit, key customer segments and best go-to-market strategy for your product. Tapping into our extensive network of experts and industry leaders, we support you take your first steps into the market, be it product registration, sales of the first unit, building a local team, finding a partner or distributor.

    How can Beanstalk help? You have solution in one market and are unsure how to enter a new one - who the real buyers are, what partners you need, and what local proof or requirements will make you credible. With Beanstalk’s help you now have a pragmatic market entry plan and are being supported to execute it with target segments, relevant partners, localised positioning, and introductions to first customers.

  • Beanstalk helps agribusinesses or supply chain companies address a challenge with innovation. We help organisations to deeply understand the problem they face, formulate a desired outcome, find suitable solutions to achieve the outcome and develop a clear plan for next steps. Open Innovation starts with a clear challenge and an open-ended view on potential solutions; solutions can include the scouting of innovative tech companies, but could also lie in a change of process, investments in training or even the divestments in existing technology.

    How can Beanstalk help?  Your business has a challenge that doesn’t have an existing solution in agriculture. You believe a solution exists somewhere, but don’t have a credible way to find it, assess it quickly, or engage vendors without wasting time on mismatches. With Beanstalk’s help you now have a curated pipeline of relevant innovations with clear evaluation criteria, comparable options, and a defined engagement path (pilot, procurement, partnership). Your team can make a confident decision on the best-fit solution and move to implementation.

  • Beanstalk helps agribusinesses and agrifood industries and solve shared challenges by bringing in fit-for-purpose proven technology from other markets that wouldn’t have entered the market otherwise. We help define the problem, identify solutions, bring those solutions to market, facilitate partnerships, support industry adoption and strengthen local collaboration and innovation networks. Landing Pads are bespoke programs that are designed in response to industry needs, ranging from smaller scope, year-long scout and land programs to multi-year, industry-wide engagements that extend to include expansion and adoption activities.

    How can Beanstalk help? The best tech in the world doesn’t make it to your market so your producers miss out on leading global AgTech. Your industry knows something needs to change, but the problem is poorly defined, stakeholders are misaligned, and “interesting ideas” don’t have a clear path to adoption. With a Beanstalk Landing Pad, you can move from talking about innovation to attracting, trailing and adopting it. You have a clearly framed challenge with decision-makers aligned, fit-for-purpose solutions and partners, and a practical pilot-to-adoption pathway.

Work With Us 
Service Spotlight

Landing Pads

Great agritech solutions exist all over the world. However attracting these solutions to your market, or adopting new technology on-farm or in an agrifood supply chain is not simple. Beanstalk understands this and has developed the ideal, flexible program to overcome this challenge.

We design and deliver Landing Pads that help producers of all sizes, in all regions, attract and adopt new technology that is suited to their operations, helping them solve critical challenges and seize emerging opportunities. Learn more about Landing Pads in our service spotlight page.

Landing Pads

Beanstalk has a track-record of building industry landing pads and solving open innovation challenges across a range of markets and industries:

- Dairy in Australia (Elevate Dairy)

- Wastewater management in food processing (PropaGATE)

- Cocoa Industry Development in PNG (GRAFT)

- Deep science and advanced engineering for agriculture in India (GRAFT)

- Digitisation of supply chains and production in Vietnam (GRAFT)

Learn more about our Landing Pads and past projects below.